Coronavirus coverage minimal in presidential candidate digital advertising

Tracking Facebook ad references to the pandemic from candidates and their affiliated pages

By Conner Sexton and Spencer Dean

Introduction

Presidential campaigns, including leadership PACs and single-candidate super PACs, have spent upwards of $185 million on Facebook advertisements since the beginning of 2019, as reported by the Wesleyan Media Project. By comparison, $751 million has been spent on TV ads from all sponsors in the presidential race. In recent weeks, as a narrowing of the field coincided with the COVID-19 pandemic, the volume of TV advertisements seems to have decreased significantly.

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